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Giants' web site offers championship gear
The Giants' web site today had a momentary lapse of reality when it displayed a page declaring them as Super Bowl champions and offering clothing and Internet badges.
Mistakes like this are common. Media and advertisers must prepare for both outcomes of a championship game.
In the best-case scenario, a web page can be pulled quickly, although usually not before someone gets a screengrab of the gaffe.
The worst-case scenario is a mistake makes it into a printed product, as was the case in Miami this summer when the Miami Herald ran an advertisement for Miami Heat NBA championship items the day after the Mavericks beat the Heat in the NBA Finals.
The NFL even reported the story of the Giants' mistake on NFL.com.
about double coverage
Direct from the Super Scene in Indianapolis, this blog focuses on all the things that surround the big game, from the hype and analysis to multimedia, fan features and anything else we can unearth. We'll keep the regular Patriots and football news in our Extra Points blog.
