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Dicks Sporting Goods declares Patriots champs early

Posted by Staff  February 5, 2012 06:08 PM

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If the Patriots go on to win the Super Bowl, there will be plenty of championship merchandise to be had. But Dicks Sporting Goods jumped the gun a bit early on Sunday, declaring the Patriots this year's Super Bowl champions in an ad for championship gear during the Celtics-Grizzlies game.

If it's any consolation for the folks at Dicks Sporting Goods, the Giants website was (momentarily) selling championship gear as early as Saturday.


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