If the Patriots go on to win the Super Bowl, there will be plenty of championship merchandise to be had. But Dicks Sporting Goods jumped the gun a bit early on Sunday, declaring the Patriots this year's Super Bowl champions in an ad for championship gear during the Celtics-Grizzlies game.
If it's any consolation for the folks at Dicks Sporting Goods, the Giants website was (momentarily) selling championship gear as early as Saturday.
about double coverage
Direct from the Super Scene in Indianapolis, this blog focuses on all the things that surround the big game, from the hype and analysis to multimedia, fan features and anything else we can unearth. We'll keep the regular Patriots and football news in our Extra Points blog.