“In any of the family businesses we’re in, we don’t go out and just try to spend money and always be the highest spender,” Kraft said. “We want to win. If you look collectively at an aggregate basis, we spend to be competitive but also anyone in your readership that has run a business knows that just spending wildly doesn’t mean you’re doing the right thing. You want to spend wisely and you want to spend with the right people.”
Kraft pointed to Moss’s deal of three years at $27 million as a prime example that the Patriots are willing to pay. Last week, Moss said he expected 2010 to be his last in New England because of the nature of the business and that the “Patriots don’t really pay.”
“I didn’t interpret what he said as anti-Patriot,” Kraft said. “He’s a smart business man too. He’s getting himself positioned.”
When it comes to Patriots quarterback Tom Brady, Kraft said there will be a time to address his contract situation.
“We’re so lucky to have Tom Brady,” Kraft said. “His situation will be dealt with at the appropriate time. There’s no one in our organization that isn’t a huge Tom Brady fan and I know Tom Brady is a pretty big New England Patriot organization fan. There will be an appropriate time that we’ll deal with that, but we’re trying to deal with some other priorities now to build the team so we can win.”