God knows the 'Hard Knocks' thing hasn't worked for everyone. It can create a circus atmosphere if your team isn't prepared to deal with the cameras.
Let's just say Rex Ryan isn't worried about it. Check out the HBO ad above.
Ryan, voicing over the thing, finishes up talking about camp by saying, "And then, it's on. Let's go out and kick some ass. It's time to win a Super Bowl."
We'll see how the Jets handle all this. Show starts Aug. 11, so you'll be able to get some insight then on how the Patriots' archrivals are working with it.