Kraft will receive the award Nov. 3 in Washington, DC, during the 26th annual Lombardi Gala. His wife, Myra, died of ovarian cancer in 2011.
"Like many of us in the NFL community, Mr. Kraft has been personally affected by cancer," said DeMaurice Smith, the executive director of the NFLPA who will serve as honorary chair of the Lombardi Gala. "Despite his loss, Mr. Kraft has continued to be a leader on cancer awareness, research, and treatment."
NFL coaching legend Vince Lombardi was treated for cancer at Georgetown University Hospital before losing his battle in 1970. The Georgetown Lombardi Comprehensive Cancer Center is named in his memory.
The black-tie gala is open to the public. For ticket information, visit the event's web site.