Patriots QB Tom Brady's Wednesday appearance on Toronto's Fan 590 created a 28 percent increase in traffic to the sports radio station's web site, according to producer Ryan Walsh.
The interview with Brady was arranged so he could promote a toxin-free pain cream, but generated significant interest because Brady had not fully addressed his rehabilitation.
"It was a really big deal for us," said Walsh, who produces Bob McCown's Prime Time Sports show. "It was something that had been in the works since before the new year. We don't do many player interviews, because we try to be a more issue-based show, but when you can get the David Beckhams, LaDainian Tomlinsons and Tom Bradys of the world, it's a big deal for us."
Walsh explained that such spikes in web traffic are rare for the station, and when they happen, it is usually because of a hockey-based guest or issue.
"We're hockey nuts up here," he said.