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NFL approves lottery rule; Pats jump right in

Posted by Mike Reiss, Globe Staff May 21, 2009 11:10 AM

As part of the recently concluded NFL spring meeting, the league voted to allow clubs to part in state lotteries under certain conditions (e.g. the involvement can not include the outcome of games).

It didn't take long for the Patriots to strike a deal.

The team announced today that it is developing the first licensed NFL instant ticket with the Massachusetts State Lottery.

“We look forward to being the first NFL team to partner on an instant ticket,” Jonathan Kraft, President and Chief Operating Officer for The Kraft Group, said in a statement. “We know it will be beneficial for the Patriots, the Massachusetts State Lottery and for local communities.”

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11 comments so far...

  1. These gentleman are on the TOPS of their game! You gotta respect that aggressiveness to expand the product and create new opportunities($$$).

    Posted by patsfan401 May 21, 09 11:33 AM

  1. MIKE, WITH ALL THIS NEW CASH WILL HOODY SIGN PEPPAHS?

    Posted by JOEY May 21, 09 12:09 PM

  1. Agree, patsfan401-

    Opportunities that aren't ridiculous. Like taking the Super Bowl to England.

    Posted by rusH1023 May 21, 09 12:34 PM

  1. Great, maybe now they can lower ticket prices?

    Posted by gick May 21, 09 01:35 PM

  1. When I first read the title of this, I thought it was talking about a lottery for the draft like the NBA.

    Posted by MTB May 21, 09 02:04 PM

  1. Gick,

    Ticket prices are, if anything, too low. If face value ticket prices were closer to the market price, sites like StubHub would not have good seats reselling in the $300 - $700 range.

    Posted by Lance Jonn Romanoff May 21, 09 02:45 PM

  1. Kraft is "the man" on the business side of the NFL just like Belichick is "the man" on the football side.

    I can't stand the bleed-the-fans-dry and the ruin-the-gameday-experience-by-making-everyone-walk-a-mile-around-your-dumb-white-elephant-shopping-mall approach to the business.

    But ya gotta give the man credit as a top shelf NFL owner.

    Posted by Anon-e-mous May 21, 09 09:50 PM

  1. Im a huge Pats fan but I gota be honest, Jonathan Kraft is a loser. If it wasn't for his Daddy, would Jonathan have gone to Harvard and be running an NFL team today? I'd venture to say the odds are low

    Posted by Paul May 21, 09 10:10 PM

  1. Hypocrisy has no limits. Please explain to me again why team owners cannot also own a race track.

    Posted by Flip Flop May 21, 09 10:50 PM

  1. Paul - most of life is who you know, and making the most of the opportunities given to you. Jonathan Kraft was lucky to be given the opportunity, and he seems to be making the most of it. No fault in that.

    Posted by Dan May 22, 09 10:20 AM

  1. It's pretty naive to think the Pats just struck this deal after the league meetings. More likely, they've been in talks with the State for awhile and went to the league meetings with the intent of pushing to get the rule changed. No one will ever accuse the Krafts of not squeezing every possible cross-marketing buck from the franchise. Maybe someday someone in town will do a reall investigative piece on the Pats finances. Of course, that assumes some media outlet would have the guts to do it, which seems unlikely given the way most of them merely repackage Patriots press releases and podium announcements.

    Posted by howaboutsomejournalism May 22, 09 10:46 AM
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Mike Reiss, Christopher L. Gasper and the rest of the Globe team provide regular updates –and a behind-the-scenes look– on the daily happenings of the Patriots.
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