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NESN’s new ‘Behind the B’ program is Cam Neely’s brainchild

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Persuading a professional sports team to grant prolonged all-access to a film crew is an increasingly tough sell. Which is the sports fans’ loss, because not only is it often superb television, but the visit behind the scenes often ends up reflecting well on the teams involved.

That has happened repeatedly with the HBO Sports documentary/reality project “24/7.”

It is that program that went a long way toward convincing Bruins president Cam Neely that he wanted a film crew to document his team behind the scenes.

Neely’s brainchild premieres Monday with the hour-long Episode 1 of “Behind the B.’’ According to NESN, it promises “unprecedented access into the team’s locker room, executive boardroom, and player’s homes that will give fans a behind-the-scenes look at the inner workings of the organization throughout the entire season.”

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