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Bruins announce increase in some ticket prices

By Kevin Paul Dupont
Globe Staff / February 25, 2011

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The Bruins yesterday announced that most of their season ticket-holders will need to dig a little deeper into their pockets to keep their seats, increasing the average cost by $4.34 per game for the 2011-12 regular season.

According to TD Garden executive Amy Latimer, some of the building’s 17,565 seats won’t increase at all in price, while others will jump from as little as $1 to as much as $9. The increases for season ticket-holders will set loge prices at $65-$110 per ticket, while balcony seats will range from $25-$69 each.

“We have really been, I’d say for the past five years, conservative in our pricing,’’ Latimer said during a noon conference call. “Four or five years ago, [we] went down in the number of season ticket prices and then stayed flat for the next two years. So this is probably just bringing it back closer to where we were four and five years ago.’’

Season ticket-holders, who soon will be asked to pony up for playoff tickets, must commit to their 2011-12 seats prior to March 23, or their seats will be subject to steeper increases than those announced yesterday. Latimer did not disclose how much the prices would increase if season ticket-holders missed the cutoff.

“Cost of winning, I guess,’’ one season ticket-holder wrote to the Globe.

However, the Bruins have not won more than a single playoff round since reaching the Stanley Cup semifinals (Round 3) in 1992. They have been better in the last two seasons, advancing to Round 2 each year, only to be eliminated each time in Game 7 (to Carolina in ’09, to Philadelphia in ’10).

According to Latimer, the building’s senior vice president of sales and marketing, the Bruins in recent years have ranked approximately 10-12 among the NHL’s 30 teams for average ticket price.

“I don’t think this will be any big surprise to anyone,’’ said Latimer.

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