The greatest prizes in sports
Like the custom of several major sports trophies. winners of the Indy 500 like Dan Wheldon (left) are permanently honored on the championship trophy. In the case of Indy, however, each winner has his face etched on the trophy, which was donated by the Borg-Warner Automotive Company in 1935. Winners receive a smaller-sized replica.
Prior to accepting the trophy, however, the Indy winner participates in one of sports' most unique celebrations, drinking from a bottle of milk on Victory Lane. The tradition was begun by three-time winner Louis Meyer, who was photographed gulping some after a win and a milk company executive seized on a promotional opportunity.