8. Zdeno Chara, Bruins
The Bruins captain is the highest-rated Bruin on this list. A year removed from a championship, the luster has worn off the team somewhat, but the diehards will always support the Black and Gold. Chara is representative of all that Bruins fans want: a big, tough defenseman who controls the game, plays big minutes, and leads by example. He's got a few endorsements, but he fails to cross the line of mass appeal that reaches casual fans.