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The ongoing battle between 98.5 The Sports Hub and WEEI for Boston sports radio supremacy was no battle at all in the fall.
The Sports Hub, the radio home of the Patriots, finished first in the Arbitron ratings for the period of Sept. 13-Dec. 5, earning an 8.5 share to easily outdistance runner-up and fellow CBS Radio property WZLX, which was second with a 6.6.
WEEI fell into a tie for seventh place with WBUR with a 4.9 share among the men 25-54 demographic.
In morning drive (6-10 a.m), The Sports Hub’s “Toucher and Rich’’ program was first with a 9.1. WEEI’s Dennis and Callahan was sixth with a 5.7.
For midday (10 a.m.-2 p.m.), The Sports Hub’s “Gresh and Zo” program was second (7.9), while WEEI’s “Mut and Merloni” was fifth (5.9).
In afternoon drive (2-6 p.m.), The Sports Hub’s “Felger and Massarotti” was first (9.1) while WEEI’s “Ordway and Holley’’ show was fifth (5.2).
In evenings (6-11 p.m.), The Sports Hub’s “The D.A. Show’’ was second (6.9), tying WXKS, which took first because of a higher cumulative audience. WEEI’s “Planet Mikey’’ show, along with Celtics broadcasts, which air in that time slot, were seventh (5.6).
In the summer, The Sports Hub was second (6.8) and WEEI third (6.4) overall. This is the first book that does not include 850 AM for WEEI.
Chad Finn can be reached at firstname.lastname@example.org.