2. Global appeal
Unlike many US based sports leagues who focus their marketing mainly on North American audiences, the UFC does as much marketing around the globe as it does stateside—if not more so.
The company has invested so much into its overseas growth that, according to a recent piece in the Las Vegas Review-Journal, the UFC’s annual international revenue is projected to surpass its domestic revenue by 2015.
As the promotion continues to expand, the UFC has started to enter many different markets, including hosting events in cities such as Dubai, Macau and Stockholm as well as shooting international editions of The Ultimate Fighter reality series in Brazil and Australia, with plans set for China and India.
The focus on a wider appeal shouldn’t come as a surprise as the UFC’s roster is filled with fighters from every corner of the globe, from Brazilian featherweight champ Jose Aldo (pictured right) to fan favorite, “The Korean Zombie,” Chan Sung Jung (left), who hails from South Korea.