Sports

Nationwide shifting NASCAR sponsorship to Cup

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CHARLOTTE, N.C. — Nationwide will end its seven-year run as entitlement sponsor of NASCAR’s second-largest series at the end of the 2014 season and refocus its motorsports spending to other areas of the industry.

NASCAR announced a new deal Wednesday to extend Nationwide’s contract as its official auto, home, life and business insurance partner through 2017. The insurer also becomes the presenting sponsor of the Betty Jane France Humanitarian Award.

Nationwide will spend more on track sponsorships and in the Sprint Cup Series, where it recently funded the car of two-time Nationwide Series champion Ricky Stenhouse Jr. at Bristol and Richmond. Nationwide has a three-race commitment with Stenhouse this season, and has agreed to sponsor four Sprint Cup races next year.

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