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ESPN gets early start on season

By Bill Griffith
Globe Columnist / March 28, 2004

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One way to maximize ratings is to manipulate starting times. In the process, fans can be left out in the cold or faced with fighting sleep in front of their TVs. To wit: Night NFL games at Foxborough in December and January and "Monday Night Football's" midnight (or later) finishes for East Coast viewers. (Full Article: 1011 Words)

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