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An international arena

Companies view Olympics as platform to advertise products globally in a bid to tap new markets

Coca-Cola, McDonald's, Manulife Financial, and Visa are all running ads during the Olympics, realizing they can reach consumers in yet-untapped markets. Coca-Cola, McDonald's, Manulife Financial, and Visa are all running ads during the Olympics, realizing they can reach consumers in yet-untapped markets.
By Brian Steinberg
Globe Correspondent / August 20, 2008

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In the Beijing Olympics, global is the name of the game - for advertisers, especially. (Full article: 780 words)

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