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Eight days a week

Posted by Chris Forsberg, Boston.com Staff  July 28, 2008 01:23 PM

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07282008beatles600.jpg
(File Photo)

What in the world do John, Paul, George, and Ringo have to do with the Games of the XXIX Olympiad? Well, with NBC set to deliver more than 3,600 hours of television coverage from Beijing, the network toyed with the idea of licensing the Beatles' hit as a marketing campaign.

From the Associated Press:

NEW YORK—Start stockpiling eye drops.

NBC Universal released an Olympics television schedule Tuesday that with broadcast, cable and broadband offers more coverage of competition from Beijing than all the previous summer Olympics combined.

The company will beam out an average of 212 hours of Olympics fare each day through 12 separate sources -- the equivalent of eight days each day -- and even briefly considered licensing the Beatles song "Eight Days a Week" as a gimmick to promote it.

The audacious schedule of coverage will allow viewers the chance to create their own Olympic experiences at home, in the office or even on mobile phones where they can find results or on-demand video, according to Dick Ebersol, chairman of NBC Universal Sports and Olympics.

"The enormity of what we're doing just blows me away," Ebersol said.

It's a total of 3,600 hours of coverage. Between the 1960 Olympics in Rome through Athens four years ago, the 12 summer Olympics have totaled 2,565 hours on TV, NBC said.

For the complete TV schedule for the upcoming Games, check out our TV listings.

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