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Record viewership in Canada

Posted by Chad Finn, Globe Staff  February 22, 2010 08:31 PM

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There were a number of disappointed television viewers in Canada Sunday night -- several million of them, in fact.

The Canadian men's hockey team's 5-3 loss to the United States was the most-watched sports program on record in Canadian television history, with an average of 10.6 million viewers. The audience topped the previous high set during the 2002 gold medal game in Salt Lake City between the two teams (10.3 million).

Peaking at 13 million viewers, the game was watched in part by nearly two in three Canadians, or 21.5 million viewers (64.3 percent of the Canadian population).

The game was also a boon to MSNBC, which had an average audience of 8.22 million viewers during the broadcast. It nearly topped the record 8.23 million it drew for election night coverage on Nov. 4, 2008.


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