Seth Wescott, the two-time Olympic gold medalist in snowboardcross from Maine, will be pictured on the front of Wheaties cereal boxes that will hit stores next month.
Wescott is one of three American Winter Olympians to be featured. Skier Lindsey Vonn and snowboard halfpipe gold medalist Shaun White are the others.
Wheaties has been honoring athletes on its boxes since the 1930s. White and Wescott are the first snowboarders to be pictured.
Wescott won the first Olympic snowboardcross event at the Turin games in 2006, and topped the podium again in Vancouver in February. He will also be honored Saturday at Sugarloaf ski area in Maine, where he owns a popular restaurant.