Neil Malik, CEO of Fuel Belt, spoke with a customer about his hydration belts. Malik estimates that about 10 percent of Boston runners use his product during the race, compared to almost 50 percent during the Ironman triathlon.
John Hancock Sports and Fitness Expo
Neil Malik, CEO of Fuel Belt, spoke with a customer about his hydration belts. Malik estimates that about 10 percent of Boston runners use his product during the race, compared to almost 50 percent during the Ironman triathlon.
(Globe Staff Photo / Gary Dzen)