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Sports Hub No. 1 in fall ratings; WEEI ties for 7th

Posted by Chad Finn, Globe Staff  December 27, 2012 02:56 PM

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The ongoing battle between 98.5 The Sports Hub and WEEI for Boston sports radio supremacy was no battle at all in the fall.

The Sports Hub, the radio home of the Patriots, finished first in the Arbitron ratings from the period of Sept. 13-Dec. 5, earning an 8.5 share to easily outdistance runner-up and fellow CBS Radio property WZLX, which was second with a 6.6.

WEEI fell into a tie for seventh place with WBUR with a 4.9 share among the men 25-54 demographic.

In morning drive (6 a.m.-10 a.m), The Sports Hub's "Toucher and Rich'' program was first with a 9.1. WEEI's Dennis and Callahan was sixth with a 5.7.

Midday (10 a.m.-2 p.m.), the Sports Hub's "Gresh and Zo" program was second (7.9), while WEEI's "Mut and Merloni" was fifth (5.9).

In afternoon drive (2 p.m.-6 p.m.), "Felger and Massarotti" was first (9.1) while WEEI's "Ordway and Holley'' show was fifth (5.2).

In evenings (6 p.m.-11 p.m.), "The D.A. Show'' was second (6.9), tying WXKS, which took first because of a higher cumulative audience. WEEI's "The Planet Mikey'' show -- as well as Celtics broadcasts, which air in that time slot -- were seventh (5.6).

In the summer, The Sports Hub was second (6.8) and WEEI third (6.4) overall. This is the first book that does not include 850 AM for WEEI.

About Touching All The Bases

Irreverence and insight from Chad Finn, a Globe/Boston.com sports writer and media columnist. A winner of several national and regional writing awards, he is the founder and sole contributor to the TATB blog, which launched in December 2004. Yes, he realizes how lucky he is.

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