Weekend and fill-in host Pete Sheppard quit WEEI on the air Saturday, saying he could no longer stand working for the company.
"I'm going out on my own terms this time,'' said Sheppard, whose blustery but genuine, everyman style won him a loyal following during his two stints at the station.
Sheppard built his greatest notoriety as the "Sports Flash'' anchor on "The Big Show'' hosted by Glenn Ordway during the program's heyday in the early 2000s.
He was fired by WEEI in January 2010 for what both sides said were financial reasons, then was rehired in March 2012.
Sheppard teased his announcement on Twitter at a little before 6 p.m., sending this message: "Hey all, got something special for you at 6:15 on WEEI ..."
When the time came around, Sheppard revealed he was quitting on the spot, explaining that he was frustrated with the way WEEI's parent company Entercom had been running the station over the past several months.
Among several changes at the station recently was the February firing of Ordway, a close friend of Sheppard.
Sheppard said his issue is with Entercom management and not program director Jason Wolfe.
About Touching All The Bases
Irreverence and insight from Chad Finn, a Globe/Boston.com sports writer and media columnist. A winner of several national and regional writing awards, he is the founder and sole contributor to the TATB blog, which launched in December 2004. Yes, he realizes how lucky he is.