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Touching All the Bases

Dale Arnold, Michael Holley remaining in afternoons on WEEI; other details to be finalized

Less than two weeks ago, Entercom Boston vice president and market manager Phil Zachary confirmed WEEI would reunite Michael Holley and Dale Arnold in afternoon drive for the foreseeable future.

That remains the case, though the positive response to the show has enhanced, if not yet guaranteed, the chances of that future to be measured in years rather than weeks.

While some details still need to be finalized -- including the addition of a third host, which could come as soon as this week -- Arnold will remain in afternoon drive alongside his former midday partner Holley.

"We're going forward with Dale and Holley,'' Zachary said this afternoon. "We will continue to evaluate and enhance the program as we start to get some Nielsen feedback."

Arnold acknowledged his role on Twitter this morning:

"The Dale and Holley Show'' ran during middays (10 a.m.-2 p.m.) on WEEI from March 2005 to February 2011. It was broken up during a shakeup that moved Holley into afternoon drive alongside Glenn Ordway, with Arnold, who had been at the station since 1991, demoted to weekend and fill-in duty.

The position opened up in mid-March when Mike Salk, who was brought in to replace Ordway in February 2013, returned to Seattle to become the program manager and host at his former station, ESPN 710.

The reaction to pairing Arnold with Holley again has generated positive feedback. It remains to be seen whether that listener optimism will be reflected over the next few months in the ratings, a relevant detail for the long-term future.

Zachary told me on March 19 that he liked Holley and Arnold's effortless chemistry.

“They sound good together, Dale brings out the best in Michael and vice versa,’’ he said. “What I hear now coming out of those speakers is good radio. It’s very easy to listen to. The response from listeners and advertisers has been very strong.”

It remains to be seen what other alterations will be made to the show, but there will be a third host, with the possibility of a fourth added on sport-specific days.

Arnold, who will continue his Bruins studio hosting duties on NESN.

Zachary said the station has offers out to two "Number Threes" -- meaning third hosts -- for its midday and afternoon drive programs.

Christian Fauria and Chris Mannix have been particularly prominent on the station since Salk's departure and are believed to be prime candidates.


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