Tweeting to the bottom of it

The Orlando Sentinel didn’t get the message.

While the rest of the world now knows that Paul Pierce’s Twitter account was hacked last night – confirmed early this morning by Athlete Interactive, Pierce’s digital branding agency – with an imposter posting, “Anybody got a BROOM?” following the Celtics’ 95-92 win in Orlando, Sentinel columnist Mike Bianchi’s piece this morning seemingly still presents the tweet as fact.

Later in the column, when referring to the belief that the Magic were the younger, fresher team heading into the series, Bianchi writes, “Don’t believe everything you read or hear.”

Sound advice.


Today, at about 3 a.m., Athlete Interactive tweeted, “Tweets on May 18, 2010 from @paulpierce34 are not Paul Pierce. The account was hacked. Twitter has been notified and is investigating.”

Meanwhile, Pro Basketball Talk did a bang-up job breaking down why the tweet was indeed a hack job: “There are numerous pieces of evidence that point to this being something aside from the mouthpiece of Pierce himself. The account is verified and does belong to Paul, but the bizarre online trash talk seems to have come from nowhere, contradicts Pierce and the Celtics’ “taking care of business” company line in favor of a more brash approach, and while all of Pierce’s other tweets were submitted via text or Twitter’s web site, the tweets in question were sent in using a non-browser agent called Twitterific. Ladies and gentlemen, I’d say this is a hack.”

I also use Twitterific, and would like to point out that my account was also apparently hacked when I picked the Bruins in 6.

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