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Don't believe the hype!

Posted by Emily Sweeney May 30, 2008 04:18 PM

Buy It Like You Mean It is a very cool nonprofit that was started by some very smart cats from MIT. Their goal is to give consumers the lowdown on how companies really do business, so shoppers can make more socially-responsible purchasing decisions.....instead of blindly spending their hard-earned cash on products made by companies that are tearing down rainforests, using child labor, and doing other shady stuff that is never mentioned in glitzy marketing campaigns.

Their slogan is "change the world... one purchase at a time." Right now they're focusing on the chocolate industry, and with the help of volunteers, they're reviewing and rating candy companies. And quite fittingly, the official launch party for BuyItLikeYouMeanIt.org will be happening Tuesday at the Taza Chocolate Factory in Somerville.

The launch party will be family-friendly and will feature food, beer, and chocolate. Taza chocolatiers will demonstrate how their chocolate is made, and BILYMI volunteers will be on hand to show everyone how their ethical shopping technology works.

WHAT: Buy It Like You Mean It - Official Launch Party
WHEN: Tuesday, June 3, 7pm
WHERE: Taza Chocolate Factory, 561 Windsor Street, Room B-206, Somerville, MA.
COST: Admission is free. Free parking in lot across street.

- Emily Sweeney


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Meredith Goldstein is keen on DJs who spin pop music and restaurants that serve real food after 11 p.m.
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