10 wine myths, debunked
Vaynerchuk also stopped by to chat about whine (what else?) on Tuesday. Read the transcript here.
Truth: There are no assurances with wine prices. I've found amazing $8 Argentinean wines and tasted $80 bottles of absolute swill!
Myth #2: Well-known vineyards make the best wines.
Truth: Great wine is a matter of pleasing one's personal palate — it can come from any size or type of vineyard.
Myth #3: Red wine is more sophisticated and complex than white wine.
Truth: This type of thinking is where the term "wine snob" comes from! Many of the world's finest wines are white.
Myth #4: Wines with fruit-infused flavors are superior to those with vegetal notes.
Truth: This myth is largely an American-based assumption. As a sweet-obsessed culture, American palates often reject vegetal tastes, assuming the wine is spoiled.
Myth #5: Beer is the leading alcoholic beverage in the United States.
Truth: In the past five years, wine has surpassed beer in popularity.
Myth #6: Choose wines recommended by the experts.
Truth: Trust your own palate! Buy what you enjoy.
Myth #7: How the grapes are processed is more important than where the grapes are grown.
Truth: Just as in real estate, the essential factors are: location, location, location. A winemaker can make adjustments to the grapes' flavor after the harvest, but a great coach still needs great players.
Myth #8: If you find a brand or vineyard you like, stick with it.
Truth: The wine industry changes every year with each harvest. Weather and soil conditions change each year, so wines from the same vineyard can taste completely different from year to year.
Myth #9: The "twentysomething" generation prefers mixed drinks and beer over wine.
Truth: Thanks to films such as "Sideways," internet programs such as "The Thunder Show," and new low-priced wines such as Two Buck Chuck, the younger demographic (age 21-25) has exploded.
Myth #10: Champagne by any other name is inferior.
Truth: Sparkling wine, cava, and prosecco are excellent and often less expensive alternatives to traditional champagne. Smaller labels, known as "grower champagnes" are another option. This type of champagne (or sparkling wine) is created by vineyard growers, at the vineyard, as opposed to grapes grown for a large brand and processed elsewhere.