American to drop 3d bag fee for members of military

It's all about doing the right thing. And the smart thing.
American says it will no longer charge active members of the military to check a third bag. Some peers, however, appear to be dragging their feet.
American's decision comes a couple of weeks after a story in the El Paso Times recounting the experience of a pair of Texas Army National Guard Soldiers who were charged for extra baggage as they headed for training before deploying to Iraq later this year. This year airlines have been raising fares and imposing new and higher luggage fees to offset surging fuel costs.
American has never charged military personnel fees for first and second checked bags. The carrier was, however, hitting them with a $100 fee for the third bag, a levy for which service personnel could be reimbursed by the government.
"We always understood that soldiers traveling on duty were reimbursed by the military for the fees on required excess baggage. However, after recently hearing of the burden the military reimbursement process put on soldiers traveling to war zones, the choice for us to forgo payment for a third checked bag from the Department of Defense was clear,” said Tom Del Valle, American’s senior vice president for airport services.
This is all a good thing but what about the other carriers?
Rick Seaney, airline blogger extraordinaire, says that United plans to drop its 3rd checked-bag fee in wake of American's move and that Southwest had already done so earlier this year.
Northwest, Delta and US Airways had not yet responded to inquiries but Continental told him: “This is a pricing matter -- we can’t discuss future plans.”
Come on, guys. This should be a no-brainer.