It's becoming the latest in airline marketing.
Southwest just unveiled ''S.I. One," a plane graced with the image of Bar Refaeli, cover girl for this year's Sports Illustrated swimsuit edition. The Southwest Boeing 737 will ferry the model on a cross-country promotional trip leaving from New York City.
According to the Chicago Tribune's website, the jet will continue to be used for a limited time on flights between New York and Las Vegas.
This is getting ridiculous. First you've got airlines like Ryanair and VivaAerobus (which happens to be partially financed by the family behind Ryanair) putting out swimsuit calendars to boost sales. And now this.
It seems so old school. But I guess it must work. Anybody remember those ads from decades ago in which some attractive young flight attendant offers to let us "fly'' her.