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Southwest unwraps SI swimsuit jet

Posted by Paul Makishima, Globe Assistant Sunday Editor  February 11, 2009 02:17 PM

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US-FASHION-SPORTS%20ILLUSTRATED-SWIMSUIT-SOUTHWEST-REFAELI.jpg

It's becoming the latest in airline marketing.
Southwest just unveiled ''S.I. One," a plane graced with the image of Bar Refaeli, cover girl for this year's Sports Illustrated swimsuit edition. The Southwest Boeing 737 will ferry the model on a cross-country promotional trip leaving from New York City.
According to the Chicago Tribune's website, the jet will continue to be used for a limited time on flights between New York and Las Vegas.
This is getting ridiculous. First you've got airlines like Ryanair and VivaAerobus (which happens to be partially financed by the family behind Ryanair) putting out swimsuit calendars to boost sales. And now this.
It seems so old school. But I guess it must work. Anybody remember those ads from decades ago in which some attractive young flight attendant offers to let us "fly'' her.

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18 comments so far...
  1. Ridiculous?

    C'mon, lighten up, have a little fun, don't go all Richard Simmons on us

    Posted by dbmedia February 11, 09 03:14 PM
  1. Looks like she is floating in the Hudson River!

    Posted by jonas whale February 11, 09 03:19 PM
  1. You'll get no argument from me.

    Posted by Paul Foley February 11, 09 03:48 PM
  1. N E 1 remember what happened to Braniff????

    Posted by 29.9 per gal February 11, 09 03:48 PM
  1. These are the people who kicked some girl off their flight because they thought she dressed to suggestively. A new level of hypocrisy. Good fodder for a lawsuit though.

    http://today.msnbc.msn.com/id/20638479/

    Posted by paul February 11, 09 04:14 PM
  1. just crazy

    Posted by Jai February 11, 09 04:32 PM
  1. There's no better use for the money? What a waste and it looks ugly as well!

    Posted by DI$CO February 11, 09 04:37 PM
  1. DI$CO, get with the times, that's what woman look like in this decade!
    And I'm glad I've lived long enough to see it.

    Posted by Mitch February 11, 09 04:53 PM
  1. HEY!!! Look past all of the young ladies on the plane and look at the awesome blonde dude who drew the lucky job assignment to guide the girls!!!

    Posted by thor jackson February 11, 09 04:55 PM
  1. Will people be fighting over which part of the model they want to be sitting at?

    Posted by John P February 11, 09 05:06 PM
  1. well, it got southwest some press. good for them. will it pay off?

    Posted by dw February 11, 09 05:11 PM
  1. GROSS!

    Posted by jaunts February 11, 09 05:18 PM
  1. I'm all for more attractive scantily clad women, but this one's on the outside of the airplane. How often do you see the outside of your plane? This is a perk for the ground crew or passengers on other planes. Or maybe they could mount big mirrors on the wings so you could see the the model from your seat.

    Posted by Pete February 11, 09 05:33 PM
  1. As long as they don't charge for checked luggage, I don't care if they have Rosie O'Donnell on the fusilage.

    Posted by Kiggy February 11, 09 05:52 PM
  1. Israeli girls rocks!!!

    Posted by Jackob Wells February 11, 09 06:05 PM
  1. Vivaaerobus girls, wwuuuaaaaaauuuuuu !

    Posted by Kruggs February 12, 09 10:07 AM
  1. Seems to me she might give the plane a bit more lift, given those aerodynamic curves...

    Posted by NoelC February 18, 09 08:29 AM
  1. double standard, give me a break, they have had the simpsons, whales, and all other things on planes. I am not "Confused". Get over it...

    Posted by DJ. March 5, 09 07:56 AM
 
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