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Air New Zealand's 'Love Boat' flight

Posted by Paul Makishima, Globe Assistant Sunday Editor  May 15, 2009 10:00 AM

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Sex sells. And maybe love, too.
Amid these tough days for the travel industry, Air New Zealand is taking no chances. The carrier has just launched a new ad campaign called "Nothing to Hide.'' The ad features scores of airline staffers, including eight attired in nothing but body paint (Rob Fyfe, the airline's CEO, also reportedly makes a cameo in body paint, but I couldn't pick him out. Here's a link to a pic from the company website so you can play Where's Waldo -- or Rob)
The ad seeks to highlight the fact that the airline prides itself on not hitting passengers with hidden charges as its fares include baggage allowances (regular coach passenger get one free checked bag and one carry-on and frequent-flier club members get two of each) and complimentary refreshments -- basically like the old days of flying.
Now for the love part. Air New Zealand is also pushing a singles-only Matchmaking Flight -- think singles bar at 30,000 feet for 12-plus hours each way -- from Los Angeles to Auckland, New Zealand, in October with round-trip fares starting at $780.
There will be a preflight gate party; food, drinks, and games throughout; and a party at the Skycity Convention Centre in Auckland after you land.
The carrier also has set up a website, www.thematchmakingflight.com, where passengers can upload a personal profile and start connecting before the flight.
Could be fun. Could also turn out to be like being stuck for 12 hours at a flying convention of actuaries/Star Trek (original series only) devotees.

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16 comments so far...
  1. Interesting, where were these flights when I was single and flying to New Zealand? Being married, and married to a new zealander at that and going to visit the in-laws does rather dampen the appeal that a flight like this might otherwise have.
    And if you guys are thinking you might get lucky with a tipsy air hostess, let me tell you, those girls can drink under the table any five linebackers you care to mention.

    Posted by Wainwright Peregrine May 15, 09 11:05 AM
  1. Didn't think there was a single chance this could be tasteful, but it's actually quite amusing!

    Posted by Heading to Auckland May 15, 09 11:26 AM
  1. I believe Rob is the leftmost baggage handlers at 0:13

    Posted by 3rdIbl1nd May 15, 09 12:03 PM
  1. Very misleading headline/link on the main page to this story: " Nearly nude crew on Air Zealand flights". Nothing I read above suggests that anyone on any actual New Zealand flights (outside of the one depicted in their ad) will be nude or nearly nude.

    Posted by scoosdad May 15, 09 12:11 PM
  1. I think he's the baggage handler with the gray hair,

    Posted by shannon May 15, 09 12:13 PM
  1. I think he's the dude serving the coffee...

    Posted by Sir Richard Bransen May 15, 09 01:18 PM
  1. Regarding:

       4. Posted by scoosdad May 15, 09 12:11 PM


    So right you are, scoosdad.

    Yet another misleading and weak headline/link. There seems to be a plethora of these positively paltry headlines . . . having not much to do with what they're actually saying in the article/story.

    Posted by Mocean May 15, 09 02:25 PM
  1. This article is useless without pics!!!!!!

    Posted by ryan May 15, 09 02:52 PM
  1. I think Rob Fyfe is the pilot on the left first seen at 0:36 (light blue "shirt").

    Posted by I Love Air New Zealand May 15, 09 03:16 PM
  1. Rob is one of the baggage handlers. You can see him in "the making" of the commercial here
    http://www.youtube.com/user/AirNZnothing2hide

    Very well done Air NZ!

    Posted by Boston Kiwi May 15, 09 03:51 PM
  1. he is the backage handler. The one with the gray hair and his back to the camera in the first shot of the handlers.

    Posted by Jeff May 15, 09 04:30 PM
  1. air new zealand is the best airline ever, free booze north america to auckland. also, if your flights delayed domestically they give you free alcohol too, and the service is really friendly. I miss how easy flying in nz was.

    Posted by ugy May 15, 09 04:38 PM
  1. He is the airline hostess. Great job doing body paint in drag.

    Posted by Bambinosmom May 15, 09 04:47 PM
  1. picture must of been changed, link now to Fyfe's head shot

    Posted by Monte May 15, 09 04:48 PM
  1. thats disgusting

    Posted by jay May 15, 09 04:55 PM
  1. Nothing like a woman in an attractive suite. Or man for that matter. :)

    Posted by TexLeeger May 15, 09 05:17 PM
 
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