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Airline runs 'Eye of the Tiger' sale

Posted by Eric Wilbur, Boston.com Staff  December 2, 2009 03:51 PM

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Well here’s taking one man’s personal tragedy and using it for self-promotion.

Discount carrier Spirit Airlines is currently running an “Eye of the Tiger” sale on its web site featuring animation of an SUV crashing into a fire hydrant, complete with a tiger - wearing a golfer's hat - behind the wheel.

There is no direct mention of Tiger Woods, but the fact that an airline is looking to cash in on the golfer’s scandal comes off in bad taste. Not to mention, pushing an airline sale by referencing a crash might not be the best way to promote your product.

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