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Peak Resorts purchases Wildcat

Posted by Eric Wilbur, Boston.com Staff  October 21, 2010 12:34 PM

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Peak Resorts announced today that it has entered an agreement to purchase Wildcat Mountain in Pinkham Notch, N.H. It will become the 12th ski resort that Peak owns, and the second in New Hampshire's Mount Washington Valley region.

"Wildcat Mountain is a legendary ski resort known to many in the industry and it has a lot of history," Peak Resorts CEO Tim Boyd said in a statement. "I am pleased to add Wildcat Mountain to Peak Resorts because it offers a unique, year-round experience in a one-of-a-kind location and there are opportunities for growth and improvement over the long-term that we can consider and are familiar with delivering at all of our resorts."

The purchase is pending approval by the U.S. Forest Service. Pat Franchi had owned the ski area since 1986.

The acquisition of Wildcat gives Peak some intriguing options in the area, particularly with family member Attitash Bear Peak located just 10 miles away. According to today's release, the two are already considering different marketing opportunities and season pass products. The attractive availability of a multi-mountain pass could also be a financial gain for the Mount Washington Valley area. Peak also owns Bennington, N.H.'s Crotched Mountain and Mount Snow in West Dover, Vt.

"Being two of New Hampshire's larger resorts and located in relative close proximity to one another, there is much to be gained in ticket and season pass products that are valid at both Attitash Mountain Resort and Wildcat Mountain," Peak Resorts vice president Kent Graham said. "Visitors to our valley and locals alike will now be able to gain greater value and access to the best of each resort's defining attributes and distinctive qualities."

You can read the entire press release at Wildcat's web site.

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