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Jamaica tourist board makes 100,000 friends

Posted by Paul Kandarian  November 22, 2010 10:48 AM

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Jamaica’s current slogan is "Once you go, you’ll know." Apparently at least 100,000 fans of the Jamaica Tourist Board’s Facebook page do: The tourism board's official Facebook page, www.facebook.com/visitjamaica, now has 100,000 fans, making Jamaica the first Caribbean country to reach that social media milestone, according to John Lynch, the country's tourism chief.cliff dive, Rick's Cafe.JPG

 

"As the landscape of media changes, so must our efforts to market destination Jamaica," Lynch said. “This year we amplified our efforts to reach consumers online by taking ownership of the VisitJamaica Facebook page, creating three YouTube channels, starting a blog ,and launching two Twitter accounts. These platforms have created a very beneficial dialogue with our visitors, allowing the Jamaica Tourist Board to address the leading topics and trends of the day."

Jamaica's Facebook fan base comprises Jamaicans, Jamaican diaspora, visitors, those planning a trip to Jamaica, and those who simply wish to engage in dialogue with the board and other fans of the destination, Lynch said. The largest number of fans are located in Jamaica’s main tourism markets: the United States, Canada, and United Kingdom.

The JTB regularly shares information about Jamaica’s culture, heritage, events, and more. Fans have also begun to request frequent updates on "Did You Know?" features, "A Serving of Patois" posts (the native Jamaican dialect), and details on current events.

Other Jamaican tourism social media venues are on Twitter, @VisitJamaicaNow and @AskJamaica; YouTube, at www.youtube.com/user/MyJamaicaJTB, http://www.youtube.com/user/VIBESJAMAICAJTB and www.youtube.com/user/AboutJamaicaJTB; and the tourism board’s blog, www.IslandBuzzJamaica.com.
 

PHOTO: A tourist takes the plunge off cliff at Rick’s Café in Negril, Jamaica by Paul E. Kandarian

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