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Northern N.H. new brand is grand

Posted by Paul Kandarian  November 12, 2010 09:24 AM

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“Grand Resorts-Grand Adventure” is the new brand of New Hampshire’s North Country marketing initiative, known as “NH Grand.” Over the course of its inaugural 2009-2010 season, the project created the area’s first comprehensive tourism website – www.nhgrand.com; built social media presence on Facebook, Twitter, and YouTube; and designed and gave out 140,000 brochures throughout the region.


dog sledderrs.jpg


A neat component is the site’s “Grand Adventures" that include a variety of  cold-weather offerings. Consider dog sledding, utilizing Muddy Paw Sled Dog Kennel and White Mountain Sled Dog Adventures, allowing you to mush your way over the river and through the woods of Bethlehem and Bretton Woods. Or the more than 1,000 miles of networked trails that comprise the “Snowmobile Highway” in New Hampshire, that starts at Jefferson and reaches to the Canadian border in Pittsburgh. And to test your endurance to bone-numbing wind chill, there’s winter zip lining at the Mount Washington Canopy Tours, a descent of some 1,000 feet in a series of tree-top zip lines, the longest zip line canopy tour in New England and one of the longest in the continental United States.

All of it can be booked through NH Grand.

NH Grand is a collaborative marketing push among the three grand hotels located in Coos County: Mountain View Grand in Whitefield, The Balsams Grand Resort in Dixville Notch, and Omni Mt. Washington Hotel in Bretton Woods.

“By undertaking a joint marketing initiative, these lodging establishments, adventures, attractions, and local businesses can benefit greatly,” said George Bald, commissioner of the N.H. Department of Resources and Economic Development. “The remote and natural beauty of northern New Hampshire provides endless recreation opportunities.”


Photo: NH Grand

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