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Northern N.H. new brand is grand
“Grand Resorts-Grand Adventure” is the new brand of New Hampshire’s North Country marketing initiative, known as “NH Grand.” Over the course of its inaugural 2009-2010 season, the project created the area’s first comprehensive tourism website – www.nhgrand.com; built social media presence on Facebook, Twitter, and YouTube; and designed and gave out 140,000 brochures throughout the region.
A neat component is the site’s “Grand Adventures" that include a variety of cold-weather offerings. Consider dog sledding, utilizing Muddy Paw Sled Dog Kennel and White Mountain Sled Dog Adventures, allowing you to mush your way over the river and through the woods of Bethlehem and Bretton Woods. Or the more than 1,000 miles of networked trails that comprise the “Snowmobile Highway” in New Hampshire, that starts at Jefferson and reaches to the Canadian border in Pittsburgh. And to test your endurance to bone-numbing wind chill, there’s winter zip lining at the Mount Washington Canopy Tours, a descent of some 1,000 feet in a series of tree-top zip lines, the longest zip line canopy tour in New England and one of the longest in the continental United States.
All of it can be booked through NH Grand.
NH Grand is a collaborative marketing push among the three grand hotels located in Coos County: Mountain View Grand in Whitefield, The Balsams Grand Resort in Dixville Notch, and Omni Mt. Washington Hotel in Bretton Woods.
“By undertaking a joint marketing initiative, these lodging establishments, adventures, attractions, and local businesses can benefit greatly,” said George Bald, commissioner of the N.H. Department of Resources and Economic Development. “The remote and natural beauty of northern New Hampshire provides endless recreation opportunities.”
A neat component is the site’s “Grand Adventures" that include a variety of cold-weather offerings. Consider dog sledding, utilizing Muddy Paw Sled Dog Kennel and White Mountain Sled Dog Adventures, allowing you to mush your way over the river and through the woods of Bethlehem and Bretton Woods. Or the more than 1,000 miles of networked trails that comprise the “Snowmobile Highway” in New Hampshire, that starts at Jefferson and reaches to the Canadian border in Pittsburgh. And to test your endurance to bone-numbing wind chill, there’s winter zip lining at the Mount Washington Canopy Tours, a descent of some 1,000 feet in a series of tree-top zip lines, the longest zip line canopy tour in New England and one of the longest in the continental United States.
All of it can be booked through NH Grand.
NH Grand is a collaborative marketing push among the three grand hotels located in Coos County: Mountain View Grand in Whitefield, The Balsams Grand Resort in Dixville Notch, and Omni Mt. Washington Hotel in Bretton Woods.
“By undertaking a joint marketing initiative, these lodging establishments, adventures, attractions, and local businesses can benefit greatly,” said George Bald, commissioner of the N.H. Department of Resources and Economic Development. “The remote and natural beauty of northern New Hampshire provides endless recreation opportunities.”
Photo: NH Grand
contributors
- Anne Fitzgerald, Globe Travel Editor
- Paul Makishima, Globe Assistant Sunday Editor
- Eric Wilbur, Boston.com staff
- Kari Bodnarchuk writes about outdoor adventures, offbeat places, and New England.
- Patricia Borns, a frequent contributor to Globe Travel, writes and photographs travel, maritime, and historical narratives as well as blogs and books.
- Patricia Harris, a regular contributor to Globe Travel, is author or co-author of more than 20 books on travel, food, and popular culture.
- Paul E. Kandarian, a frequent contributor to Globe Travel, writes and photographs New England and Caribbean stories.
- Chris Klein is a regular contributor to Globe Travel. His latest book is ‘‘The Die-Hard Sports Fan’s Guide to Boston.’’
- David Lyon, a regular contributor to Globe Travel, is author or co-author of more than 20 books on travel, food, and popular culture.
- Hilary Nangle is a regular contributor to Globe Travel. Her latest guidebook is Moon Maine (Avalon Travel, 2008)
- Joe Ray, a frequent contributor to Globe Travel, writes and photographs food and travel stories from Europe.
- Kimberly Sherman writes about unique happenings throughout New England.
