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Red Roof tops economy-lodging listing

Posted by Paul Kandarian  February 27, 2012 07:17 AM

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For the second straight year, Red Roof Inn was ranked number one for customer satisfaction among economy lodging competitors, according to the ReviewMetrix Consumer Satisfaction Index. Based on Trip Advisor online reviews, guests ranked Red Roof's rooms, service and overall value higher than its competitors. ReviewMatrix was created in partnership with Trip Advisor by Market Metrix as a source to manage online guest reviews and analyze competitor performances, turning all guest reviews into actual data, according to Jonathan Barsky, co-founder of Market Metrix and its chief research officer.

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