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Doubletree to share things that make travel better at Pru Center

Posted by Paul Kandarian  May 10, 2012 07:35 AM

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 The Doubletree by Hilton "Little Things Project" hits Boston Friday, a pop-up experience at the Pru Center from 11 a.m. to 5 p.m. that brings travelers "little things" they said would make travel better. The hotel chain asked, through social media, what little things would make traveler's experiences brighter. Based on about 5,000 responses, Doubletree by Hilton reps are hitting the road for a year-round, 50-city tour to share some of the findings. Surprise stops to deserving community groups and charities are also planned along the route.

The Hub experience is marked by what hotel officials called a landmark "Tell Me Tree," a respite where anyone can enjoy a variety of little things experiences and giveaways the social-media survey said people would like, including local deals and offers. In Boston, that will provide more than 1,300 exclusive deals, hotel officials said, such as "Duck Bucks," discounts for Boston Duck Tours; 20 percent discounts at DoubleTree Suites by Hilton for food and beverages; chocolate chip cookies, for which DoubleTree is famous; free WiFi at the lounge the hotel is setting up at the Pru; and a "power bar" for recharging your electronic gear.

Little Things Project ambassadors will also be driving a "Swarm Car" throughout the city Friday asking travelers via Twitter what little things would make their day better and surprising some by fulfilling requests, like giving away umbrellas in the rain, free shirts or free cab rides to the airport. Consumers can tweet to @DoubleTree with requests using #LittleThings for the Swarm Car to turn their requests into reality.
 
At the DoubleTree by Hilton Facebook page at www.facebook.com/Doubletree, people can enter a sweepstakes to win instant prizes and a $25,000 vacation. Check it all out at www.twitter.com/doubletree and at YouTube at www.youtube.com/doubletreehotels

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