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L.L. Bean marks 100th anniversary with party in its park

Posted by Paul Kandarian  July 3, 2012 07:25 AM

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From one man -- Leon Leonwood Bean -- came an eventual $1.4-billion empire. And now a party to celebrate it all.

In honor of its centennial, L.L. Bean is hosting a 100th Anniversary Hometown Celebration on Main Street in Freeport, Maine, from July 4-7, a four-day event that includes free daily concerts in L.L. Bean's Discovery Park, the 35th Annual L.L. Bean 10K Road Race, family friendly outdoor activities and more. The event ends with a fireworks display.Thumbnail image for Bootmobileatflagshipstore (Large).JPG

Fun stuff along the way: Freeport Fourth of July parade, featuring the L.L. Bean Bootmobile; free Outdoor Discovery School demos, including kayaking and stand-up paddle boarding; appearances by Red Sox legendary shortstop Rico Petrocelli, Wally the Green Monster and the Sox World Series trophies; a Muddy Bean Boots ice cream sampling, a flavor created by Gifford's for the anniversary; outdoor games with Olympic gold medalist snowboarder Seth Westcott; music from Chris Isaak and Jo Dee Messina; farmer's market; free concerts by regional artists; and all-day street festivals with local crafts, food and live entertainment.

Bean started his company in 1912, a one-man operation catering to those lovers of the great outdoors, starting with the waterproof "Bean Boot," which remains an iconic symbol of the company. L.L. Bean still makes the boot -- and a lot of other things, outdoorsy and fashionable.

For a complete schedule and more information, visit www.llbean.com

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