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Travel contest rewards the tech savvy

Posted by Paul Kandarian  August 9, 2012 12:05 PM

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Are you good at social media, creating video clips, at least 18 and want to travel to China and India with a chunk of pocket money? Check out CheapOair's new "Traveler of the Year" competition that seeks those who can best show how to travel the world for less.

Two semi-finalists, chosen by CheapOair's social media followers, will take a journey, one to China, the other to India, with $7,500, courtesy of CheapOair, a leading online travel agency that recently introduced its "Travel the World for Less" campaign, and created this contest to mark it.

The two semi-finalists will be sent on a series of challenges highlighting how the destinations can be experienced to the fullest, even on a budget. All tasks, from finding places to stay to buying souvenirs will be documented by photos, video, social media and blogs. After reviewing the content, the brand's social media followers will again pick the winner - who gets another $5,000 in travel money from CheapOair.

"Through the competition, we are offering our customers a great opportunity to engage in the online travel conversation, and to associate our brand with that conversation," said Binti Pawa, a vice president at CheapOair who is spearheading the contest and other marketing initiatives. "We want to show our customers that, in addition to great travel deals, we have integrated our website, blog and social media channels to truly help them travel the world for less, including expert insights on what to do and how to save once they've arrived."

To enter, travelers can submit three- to five-minute videos to CheapOair's "Traveler of the Year" website, http://contests.cheapoair.com/traveleroftheyear/, featuring their own tips and tricks for cheap travel. Their content will be accessible on the contest site, CheapOair blog and social media channels. Initial video entries will be judged on creativity, demonstrated travel experience, ability to produce quality videos and content and screen presence. To enter, you have to be 18 or older, hold a valid U.S. passport, be able to travel from Oct. 12 to Nov. 12, to either China or India, and have an interest in traveling and the challenges that always come with it.



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