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Where's Waldo? On a plane, of course

Posted by Eric Wilbur, Boston.com Staff  March 6, 2013 01:57 PM

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Waldo should be pretty easy find this time.

To celebrate the 25th anniversary of “Where’s Waldo,” the iconic children’s find and seek book, Virgin Atlantic announced this week that it will honor the red-striped shirted fellow by placing his likeness on the side of a Boeing 747 aircraft.

The inaugural US-bound flight will lift off on March 7 at 11:20 a.m. from London Gatwick and will arrive in Las Vegas. Passengers on board will receive special "Where’s Waldo" treats including masks, books and postcards. In addition, a special Where’s Waldo app will allow fans to search for the location of the plane from Virgin’s Facebook page.

Sir Richard Branson makes the announcement in the above clip, in which he refers to the character as "Wally."

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