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Survey reveals the way we travel

Posted by Paul Kandarian  May 23, 2013 02:18 PM

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Vacationing Americans 25 and older will spend $84 billion on hotels this summer, with the average traveler booking a bit more than seven nights over the season, according to a new survey by Room Key, a meta search engine built by hoteliers. Nearly three quarters said price will drive their decisions, and 66 percent reporting that location also plays a part, with 58 percent saying hotel amenities are a key factor as well.

“Value reigns supreme in the search for hotels this summer, even as the economy improves,” said Room Key Chief Marketing Officer Stephany Verstraete, adding that today’s traveler looks beyond rates to perks like free WiFi or breakfast and the ability to earn loyalty points.

Among those Americans planning to stay in a hotel for leisure from May to August, they expect to spend, on average, $1,134, which translates to an estimated national trend of $84 billion on hotel rooms. Seven of 10 travelers surveyed expect to spend the same per night this summer as they did last year, and 16 percent plan to spend more. Last year, 45 percent paid between $100 and $200 a night, while 40 percent paid less than $100.

More people are less trusting of having others book their travel, the survey said: 77 percent said they will be their own travel planners this summer, with only 15 percent letting their spouse or significant others handle it, regardless of gender.

Relaxation topped the list of why people will travel this summer, with 59 percent saying they plan to take it easy. Big-city sightseeing came in second at 39 percent, followed by family or school reunions (38 percent), gambling (32 percent) and natural park exploration (28 percent). More than half will take a spouse or significant other, 42 percent will travel with immediate family, and 26 percent will vacation with friends.

As to holiday weekends, more than half plan to stay home. About 32 percent will travel for the Fourth of July and 22 percent for Labor Day.

Fun survey facts: 45 percent of respondents would not want rooms near the elevator, 43 percent passing on rooms near the ice machine, 28 percent avoiding rooms near the restaurant or bar and 26 percent voting the first floor low on their location preferences.

For more information, visit www.roomkey.com

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