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Sojern releases quarterly travel data

Posted by Paul Kandarian  June 11, 2013 01:16 PM

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Travel-related transactions account for a third of all e-commerce revenue, according to a survey of top U.S. consumer travel trends from the first quarter of the year released by Sojern, a San Francisco-based traveler engagement platform. The trends Sojern analyzed are based on more than 400 million traveler intent data points, the company said.

Among other things, the data revealed that New York City, Los Angeles, San Francisco and Orlando were the top five desired, or most searched destinations in the first quarter, with NYC, Phoenix, Philadelphia, Atlanta and Washington, D.C., the most popular destinations overall. Florida was the most popular family travel destination, with Orlando and Ft. Lauderdale among the top 10 for groups of two or more.

Business travel was on the rise, with 56.8 percent traveling for business, and Atlanta topping the list of most traveled to places for business in the U.S. for the first quarter. Almost 95 percent of people traveling in the first quarter flew coach class. Most travelers book airline tickets more than 30 days in advance, and just three percent booked the same day. As to length of stays, most stayed for three to five days.

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