Travel

Dunkin’ Donuts jumps on Asia’s coffee craze

South Koreans drank coffee at a Dunkin’ Donuts in Seoul. There are now more than 900 Dunkin’s in the country.
South Koreans drank coffee at a Dunkin’ Donuts in Seoul. There are now more than 900 Dunkin’s in the country.Jean Chung for the Boston Globe

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SEOUL — If Americans consider themselves the connoisseurs of coffee, with a caffeine fix seemingly available on every corner, a tour through the streets of Seoul shows that South Korea has more than caught up. It has become the most competitive coffee market in the world.

One of the world’s biggest booming retail markets has transformed from an ancient tea-drinking culture into a coffee-drinker’s mecca. Coffee shops offer valet parking, and some will even deliver a cup of coffee to your home. Kentucky Fried Chicken serves coffee.

It’s not uncommon for a single city block to have a dozen different coffee shops. Behind much of this Asian coffee craze, and uniquely positioned to benefit from it, is the company that is known stateside for the slogan “America runs on Dunkin’.”

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