Chef Gordon Ramsay's fourth reality TV show on Fox will take him out of the kitchen, and into the hotel.
“Hotel Hell” follows the chef as he travels around the world to help struggling hotels, motels and bed & breakfasts. The hotel makeover show will show audiences the things they really don't want to know about hotels (think: moldy bathrooms and dirty kitchens), and work with hotel owners and staff to clean up the space, and their attitude.
“With reputations on the line, one thing is certain: if they [hotels] can’t meet Ramsay’s high standards, they will never check out of ‘Hotel Hell,’” Fox said in a press release.
The new program aims to help save struggling hotels around the U.S. Before you balk at the idea of the celebrity, typically hot-headed chef taking on a new space, remember one thing: Ramsay actually started his career in hotels and currently owns the York & Albany, a boutique hotel in London.
According to the Independent, Ramsay will be accompanied by a hospitality experts helping the hotels get out of 'hell.'
The series, which doesn't have an air date, will aim to help the struggling hotels boost their image in an effort to appeal to guests. "From dirty bedrooms and mold-ridden bathrooms to incompetent staff or customer service that’s not up to par, Ramsay and his team will work with the hotel employees to turn these hapless establishments around," said Fox in a statement.
Should hotels be worried? They should if they end up in Ramsay's hell. As the hotel industry continues to rebound after a tumultuous few years following the recession, Ramsay is sure to kick these straggling businesses back into tip-top shape.
I had the pleasure of working with Ramsay earlier this year in Ireland as he prepared to re-open his restaurant at the Ritz-Carlton Powerscourt. While I don't want to dispel any notions you have of the hot-headed chef, I can tell you this: cooking with Ramsay is an experience I'll never forget. Read more about it here.
Readers: Do you have a 'hotel hell' story? Tell us about your hotel hell in the comments section.
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