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Facebook weighs in on the world's most "social" landmarks

Posted by Melanie Nayer  June 21, 2012 06:08 AM

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FB-social-landmarks.pngImage courtesy of Facebook
Gone are the days of traditional postcards that would document a traveler's adventures to those back home. Today's travelers don't waste any time while on the go. Instead of searching for stamps they're turning to social media sites to document their trip.

Foursquare is packed full of tips and suggestions for popular places, and Twitter has consistently served as an immediate travel tool for those in between itineraries, or needing a last-minute hotel, restaurant or bar suggestion. Since Facebook enabled check-in on its site, more travelers - whether they're exploring a new city or checking out a new find in their hometown - are sharing their favorite spots with the social network.

So, where is everyone, and where will you find other travelers when you're out exploring the world? Facebook measured check-ins made in 25 cities worldwide to determine the world's most social landmarks:

  • In the U.S., the common check-ins occur at sports stadiums, followed by parks and gardens, and shopping centers.
  • In London the O2 Concert arena is the most "social" landmark.
  • New York City topped the list with most people checking in from Times Square.
  • In Paris, France, travelers showed off their shopping skills by checking on the Avenue des Champs-Élysées.
  • Moscow's favorite night club, the Propaganda, gains notoriety as the most popular social landmark in Russia.
  • Universal Studios amusement park is where most check-ins happen in Singapore, and in South Africa, Johannesburg's Montecasino is where the social crowd converge.

"Looking deeper into the data, we saw that shopping is popular internationally: malls and outdoor markets appear within the top 10 landmarks for 19 of 25 cities, including Sao Paolo's Mercado Municipal, Seoul's Dongdaeum and Melbourne's Queen Victoria market," the social network reported in an online statement. "Restaurants like the Hard Rock Cafes in Buenos Aires, Delhi and Barcelona, TGI Fridays in Norway, and Bella Paulista Casa de Paes in Sao Paulo were favorites too."

Readers: Do you find check-ins from social sites helpful when you're traveling, or seeking someplace nearby?

This blog is not written or edited by Boston.com or the Boston Globe.
The author is solely responsible for the content.

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About the author

Melanie Nayer is a travel writer who spent many years in the newsroom before jetting off to see the world. Her goal is to bring readers the best insider information More »

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