David Beckham is a man of many pursuits – from kicking around the soccer ... err, football, to modeling underwear and making cologne, it seems just about anything Beckham touches turns to gold. Now, he's putting his midas touch on hotels.
The Las Vegas Sands Corp. announced that Beckham would be assisting in the development of "dining, retail and leisure concepts" at the Sands properties in Macao and Marina Bay, Singapore. In a press release distributed by the Sands Corp., the details were pretty limited to what, exactly, Beckham will be doing, but the star power might be all the hotel group needs to drive attraction to their hotels.
Beckham made the following statement:
"The Sands team has created amazing resorts in Singapore and Macau. The scale, vision and caliber in all that they do is impressive. I am very excited to be working with them to develop a range of new business ideas in a part of the world that I love spending time in and is full of optimism and growth."
What makes Beckham right for hotels? Seems his "personal values" lead the way, though I suspect no one at Sands - or the hotel's guests - will mind looking at the soccer star, either.
"Here in Macao, Sands China has worked to not only transform the tourism industry by providing a diverse set of entertainment offerings, but also by seeking out active engagement with renowned brands and providing a unique experience to the people in and around this area of the world when they visit Cotai Strip Resorts Macao," said Edward Tracy, president and chief executive officer of Sands China Ltd. "David Beckham's well-known personal values and his endeavors in both business development and community outreach make a perfect match for our two brands to come together in a way which is sure to positively impact the Asian market."
What we'll see from Beckham and his new Asian hospitality ventures is anyone's guess, but I'd wager a few dumplings on some gaming rooms, speciality suites and a few namesake menu items at the hotel restaurants.
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