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Fire causes damage at Joe Jones in North Conway

A fire that officials are calling suspicious caused more than $200,000 in damage to one of ski country's most venerable equipment and apparel stores Wednesday night.

The fire began outside of Joe Jones Sun and Ski, in North Conway, N.H., around 7:30 p.m. The business was closed, and nobody was injured, but according to WMUR-TV, witnesses could see the smoke for blocks. According to North Conway fire chief Pat Preece, there was significant water and electrical damage to the building.

"We had smoke that travelled through the entire building onto the merchandise and into the merchandise," he told WMUR. Preece also called structural damage "minor," according to the Conway Daily Sun, which also reported that no other buildings were damaged. 

Officials will continue to investigate the fire, but it couldn't come at a worse time for the store with ski season ramping up. Joe Jones has been in business in the Mount Washington Valley since 1955. Sun and Ski also has other locations in Pembroke and Avon, Conn. A second Massachusetts location is slated to open in Woburn on Nov. 2. 


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