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Sunday River and Fashion? for real?

Posted by Heather Burke  January 24, 2013 09:11 AM

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sunday_river_south_ridge.jpgMaine is not the capital of haute couture, understatement of the year - timestamp Jan 24, 2013. And Sunday River Resort is not typically where you go to see the latest ski fashion - there's not a lot of Bogner at Barker. But hold on to your Gucci goggles, because the cat walk is coming to the River this weekend for the first ever Fire & Ice Fashion Show.

Rossignol-tiger_jcdelcastelbajac.jpgThe Foggy Goggle becomes Fashion Central this Saturday night at 9 p.m. with the latest ski outfits from Sunday River Sports flaunted by Boston male and female models (not that they didn't have many qualified candidates in Bethel). The Foggy's Fire and Ice Fashion Show will feature trending winter ski and snowboard styles plus resort swimwear (brrr). Best of all this fall line fashion fest benefits the Sunday River Charitable Fund. There's no cover charge, but donations to the SRRCF are encouraged. There's night skiing till 9 p.m., so you can ski Sunday River, then apres ski by the runway. After the show, the models - so called Snow Angels and Sexy Shredders, will stick around The Goggle for a model dance party.

Dress warmly and see you on the slopes!

Sunday River photo by Greg Burke

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Eric Wilbur is a lifelong recreational skier who spends most of his winter and spring in the mountains of New England. He does not ski in jeans. You can read more of Eric's work here.

Heather Burke is an award winning ski journalist with over a decade of ski news coverage. As a former ski instructor and a ski parent, she knows the ski biz from the inside out. She and her family visit New England ski resorts, as well as the West and Canada, to report on the latest trends and their best family finds. Her husband Greg takes all the accompanying photos, and their work can be seen at and


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