Despite perception or appearance around the lift lines, skiing is growing as a dame dominated sport - at least by dollars. Guys get grief for buying toys, but it turns out it's not just the boys buying ski gear...it's the gals.
Women's spending is up to $1 billion on skis, boards, and alpine apparel last season, 59% of their cash was splashed on clothing. These spending statistics come from SIA, SnowSports Industries of America.
The biggest fleecing in female ski spending? Women purchased more fleece tops than any other ski apparel last season - how cozy and cute is that?! Other big ski expenditures were in women's cross country equipment, with an 8% increase in sales bringing the Nordic biz to $5 million. AT (all terrain) alpine boot sales for women were up a whopping 217% so more chicks are going backcountry, or at least buying the versatile gear. Keep in mind, skier visits were up 11% last season - a great snow year, after a dry dismal disappointment in winter 2011-12. Already this season, snowsports purchases are up 3% (third quarter) versus 2012, and that doesn't yet include Black Friday and the White Christmas purchases which are up with recent colder temperatures and above normal snowfall.
Want more stats and facts of females in snow sports? Here you go:
40% of skiers are women - making up for 3.3 million chicks on sticks - so guys are still the majority on the mountains.
Snowboarding Bettys are a rare breed, only 32% of riders are women, 60% of those girl snowboarders are 16-34.
Freeskiing is also less popular - just 36% females.
Telemarkers are 38% female.
Snowshoeing has the biggest chunk of women, ladies are 46% of all snowshoers.
Eric Wilbur is a lifelong recreational skier who spends most of his winter and spring in the mountains of New England. He does not ski in jeans. You can read more of Eric's work here.
Heather Burke is an award winning ski journalist with over a decade of ski news coverage. As a former ski instructor and a ski parent, she knows the ski biz from the inside out. She and her family visit New England ski resorts, as well as the West and Canada, to report on the latest trends and their best family finds. Her husband Greg takes all the accompanying photos, and their work can be seen at www.familyskitrips.com and www.luxuryskitrips.com.