NEW YORK - Disney is offering a free day’s admission to 1 million guests who complete a day of volunteer work next year.
The “Give a Day, Get a Disney Day’’ program will provide certified volunteers with a one-day ticket to any park at Disneyland or Walt Disney World in 2010.
Disney is partnering with HandsOn Network, a clearinghouse for volunteer opportunities, to connect people with projects and to certify that the work was done.
Duncan Dickson, who teaches theme park management at the University of Central Florida in Orlando, said the initiative is “a smart marketing move.’’
Even when theme parks let people in for free, they make their money back in other ways, Dickson said.
“You make a lot of money in popcorn and T-shirts and other things,’’ Dickson said.