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Taxi app Hailo offering care packages to Boston-area college students

Posted by Your Town  August 29, 2013 03:05 PM

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College students might expect the occasional box of goodies sent from mom and dad, but this weekend cab drivers will be the ones offering care packages to newly arrived students.

Hailo, the application that allows users to hail a licensed taxi driver using their smartphone, will be handing out care packages of candy, drinks, and other treats across Boston to students moving Saturday.

“We know what it’s like on moving day,” Vanessa Kafka, general manager of Hailo Boston, said Thursday. “We thought it would be a cool idea to do something we all wish we’d gotten when we were moving.”

Taxi drivers who use Hailo to find riders will be delivering 500 care packages to students in Allston, Mission Hill, the Symphony area of the Fenway, and Kenmore. The packages will include Hint Water, UnReal candy, promo codes, and other items.

Kafka said the company plans to focus on college students over the next few months, adding that Hailo makes “perfect sense” for students in need of safe rides home from bars or for students who want to explore the city beyond campus.

“We think it’s a great tool they should be aware of that will help them get around the city,” she said.

Hailo currently works with more than 1,700 taxi drivers in Boston and those giving out care packages are excited to meet students and tell them about the service.

“Our drivers love when we do stuff like this because they love getting involved,” Kafka said. “We have some really great drivers. They care a lot about doing things in the community.”

Hailo will be distributing care packages Saturday, August 31, from 11 a.m. to 3 p.m.

E-mail Kaiser at Johanna.yourtown@gmail.com. For more news about your city, town, neighborhood, or campus, visit boston.com’s Your Town homepage.

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