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Uber Boston announces competition between colleges for free week of rides

Posted by boston.com  February 4, 2014 02:46 PM

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With the spring semester in full swing and more cold weather fast approaching, Uber Boston announced a promotion Tuesday that will allow an entire college campus a free week of uberX.

The car-for-hire app is offering the free week to Boston University, Boston College, Harvard University, and Northeastern University students who get 1,500 people to sign up for Uber using their own campus code.

"This is extremely relevant for the new semester and the frigid weather we are having," said Meghan Verena Joyce, general manager of Uber Boston and Providence. "Students are looking to go out at night, reconnect with classmates, and start their internships. We just want to offer students an affordable, easy, and safe way to get around and thought this would be a great opportunity to start things off with a bang."

Students have until Tuesday, Feb. 11 at 11:59 p.m. to have their friends, family, and colleagues sign-up using their specific college code. With the promo code, new users will receive $20 off their first ride for uberX and the opportunity to win the free week.

The participating schools' promo codes are the following:

  • Boston University: BosuberXtraCredit1

  • Boston College: BosuberXtraCredit2

  • Northeastern University: BosuberXtraCredit3

  • Harvard University: BosuberXtraCredit4

Joyce said Uber timed the promotion to align with the 62nd annual Beanpot Hockey Tournament.

"It also happens to be the week of the Beanpot and while the players are competing on the ice, we thought the schools could compete and try uberX to win some rides."

While the school who reaches 1,500 people first will win all the fame and glory, Joyce said all the schools have the opportunity to win a free week of uberX if they get all the necessary people by Feb. 12.

"We are just incredibly excited to introduce ourselves to college students and to have them and their friends join together and rally for their school," Joyce said. "It really is an affordable way to get around the city of Boston and it opens up the city to the students. It gives them the option to get around and to safely do it. We are excited to see how this contest goes."

The discount is not valid for uberTAXI and students who already are an Uber user should encourage their friends to download the app, she said.

"Both new and existing riders will get a free ride of uberX if they get all 1,500 people and if I were an existing rider, I would sign up my fellow classmates and post on Facebook to get as many sign ups with my schools promo code," said Joyce.

According to the Uber blog, students who aren't new to the service have a number of ways to get the word out to the rest of their campus.

Here are some ideas to make things easy:

  • Share the signup code with your dance squad, newspaper staff, lacrosse bros, or Quidditch crew.

  • Tell your RA and TA. Tell your librarian. Get your favorite dining hall lady to get on board.

  • Pitch yourself a tent in the quad and recruit random passersby. Bonus points for tourists sporting your school's sweatshirts.

  • You can share the code with anybody you'd like; as long as they are new to Uber, it will count towards your goal.


Kyle Plantz can be reached at kyle.plantz@globe.com. Find him on Twitter at @kylejplantz.

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